Connect your phone to Car Thing via Bluetooth in your phone’s settings. Use the cable and power adapter to connect the device to a 12V power outlet. Veteran consumer electronics analyst Tim Bajarin of Creative Strategies said consumers are reluctant to add devices to their cars when 98% of new cars in the United States come with Apple's CarPlay already installed. From the Setup tab on the website: Connect Car Thing to power. Spotify CFO Paul Vogel told investors on Wednesday in addition to pricing challenges, inflation drove up component costs and a chip shortage made it harder to obtain parts.
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It also required free listeners to upgrade to premium subscription. However, Car Thing lacked the features of the other infotainment devices, from navigation to making calls, making it harder to justify the need for a device just for music. It requires a phone with cellular data and a Spotify Premium account.
Spotify said its device was not designed to challenge these entertainment systems, but rather to provide an easier way for its users - especially those with older model cars - to listen to music or podcasts. Spotify is currently holding a summer sale and is offering 40 off Car Thing, making it 49.99 before tax. While Spotify rules the music streaming niche, building a device for the car put it in a competitive arena with the likes of Apple CarPlay and Android Auto - both of which have the support of their own ecosystems of billions of devices. "When they created the iPod, they had people in the ecosystem," said Gillett, adding that launching a device without such an infrastructure "is extremely challenging." By contrast, a hardware maker like Apple Inc (AAPL.O) was able to launch music and video services by building on its operating system and existing device relationship with consumers. Car Thing responds to voice command and can be connected to your smartphone, and only works if you have Spotify Premium.
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